Crafting Your Book’s Content—Part One

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This is the first of a two-part post on crafting your book’s content. It is based on Chapter Four in Tanya Brockett’s new e-book The New Writer Workbook: A Step-by-Step Guide to Writing Your Nonfiction E-Book, which is available exclusively at

Crafting Your Book’s Content

Crafting your contentIf you have a book inside of you that needs to come out, crafting your book’s content will be one of the essential steps in your book-publishing journey. Consider the following steps as you sit down to contemplate your process. This information is a summary of what you will find in greater detail in my new e-book, The New Writer Workbook: A Step-by-Step Guide to Writing Your Nonfiction E-Book.

Visualize Successful Completion

What do you want to feel like when you have finished writing your book? What do you want your readers to feel when they buy your book? How do you want them to respond after they have read your book? Take a few minutes to visualize all of these things in your mind.

Imagination is everything. It is the preview of life’s coming attractions.

—Albert Einstein

Close your eyes and take a look at your book cover, see the book in your hands, feel the sense of accomplishment, and hear the ca-ching of sales as your book flies off the shelf. See it as if it has already happened.

Now as you open your eyes, ready to move forward, simply remember your creation as you plan to write it down.

Plan Your Time

When I first met best-selling author John Grisham (The Whistler), I asked him how he was able to crank out one bestseller after another. He told me that he gets up to write at the same time each day and grabs the same cup of coffee and same pen and sits at the same table and writes whether he has something to add to the story or not.

Do you have time set aside that is just for your writing? If you did, what would be the best time for you to do so? When are you most creative or open or refreshed for writing? Use that time and use it consistently.

Organize Your Thoughts

Planning your approach to crafting your book’s content and doing the actual writing can make you eight times more productive in completing the task. If you know what you want to write about and what you want to achieve with your book, you will have greater clarity as you work.

Clarity is perhaps the most important concept in personal productivity. The number one reason why some people get more work done faster is because they are absolutely clear about their goals and objectives, and they don’t deviate from them.

Brian Tracy, Eat That Frog

Planning your content will help you stay on track, eliminate redundancy, and streamline each writing session.

Summarize Your Book

I recommend writing a few sentences about what you want to cover in your book. Here you can include what you want your readers to do, be, and have as a result of reading your book. This particular piece is just for you (though you may end up using some of it for your book description on Amazon or your back cover copy). It will help you to remember your overall objective and help you to see when you are off track as you create your book outline (the next step).


This has been part one of a two-part post on Crafting Your Book’s Content. Feel free to contact Tanya for mentoring through the book writing process, or grab a copy of the New Writer Workbook to take a stab at it by yourself first. Either way, stay tuned for the second installment on Crafting Your Book’s Content.

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Tanya Brockett helps authors, experts, and entrepreneurs to write and edit a book that their readers will love while empowering them to live a life they love. She is a speaker, editor, writer, and mentor to awesome clients around the world. Connect with Tanya on LinkedIn (/TanyaBrockett), on Facebook (/HallagenInk) and through her website at Buy a copy of Tanya’s latest book exclusively at

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